Executive Advisory

You do not need
more information.
You need an
identity upgrade.

Marina Dooley Advisory works with business owners, CEOs, presidents, and senior executives who are ready to stop operating beneath their potential and step fully into the leader they are built to be.

Marina Dooley
Marina Dooley
Executive Advisor and Coach
Who This Is For

Built for leaders at an inflection point.

01
Business Owners and Founders

You have built something real. But growth has stalled, or you have outgrown the version of yourself that got you here. You need structure, clarity, and a higher standard of leadership to move to the next level.

02
Newly Appointed Executives

You have stepped into a new role as CEO, President, COO, CMO, CRO, or similar. The title is there. Now you need to close the gap between where you are and the executive presence the role demands of you.

03
Leaders Pushing Through a Roadblock

You are experienced, capable, and stuck. Whether it is a performance plateau, a team dynamic, or a strategic crossroads, something is not working and you need a trusted advisor to help you identify it and move through it.

About Marina

Built by a founder
who has done
what you are building.

Marina Dooley is not a coach who studied success from the sidelines. She built GreenEdge CFO, a bookkeeping and fractional CFO firm, to nearly $200,000 in its first year. She understands the weight of building something real, and the identity shifts required to sustain it.

MDA exists because most coaching frameworks stop at strategy. Marina goes deeper, to the identity, the internal patterns, and the executive presence that makes strategy actually stick. Whether you are running a business you founded or stepping into a seat someone else built, the work is the same: become the leader the role requires.

Founder of GreenEdge CFO  ·  $200K ARR in Year One  ·  Executive Coach and Advisor
On Growth
"Most business problems are identity problems wearing a strategy disguise."
On Coaching
"I do not motivate people. I help them build the structure to not need motivation."
On Who This Is For
"You have already proven you can lead. This work is about leading at a level that matches who you actually are."
The Framework

The MDA Method:
Three pillars. One shift.

M
Mindset
Identity · Discipline · Internal Patterns

Before you can build a better business or lead a better team, you must become a different version of yourself. We examine the beliefs, emotional patterns, and identity gaps that are quietly setting the ceiling on your results. This is the foundation everything else is built on.

D
Direction
Clarity · Positioning · Strategic Decisions

Clarity is not something you find. It is something you build. We work through your strategic positioning, your priorities, and the decisions that compound over time. No noise, no scattered effort. You leave knowing exactly where you are going and why.

A
Action
Execution · Accountability · Consistency

Insight without execution is just expensive journaling. We build the structure, rhythm, and accountability that converts clarity into consistent forward movement, week after week, not just when motivation is high.

Apply to Work with Marina

Every engagement begins
with a conversation.

Marina works with a focused number of clients at any time. Complete the application below and if it is a fit, you will be contacted within 48 hours to schedule a private introductory call.

MDA Application
Please answer each question honestly and specifically. Marina reviews every application personally. The more context you provide, the better she can assess whether this is the right fit for both of you.
Prefer to reach out directly?
hello@marinadooley.com